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FULL REPORT: "LA Collector's Event" with Maurice Lacroix and Feldmar Watch Company

Brian H. May 19, 2014

On May 15, I attended the "LA Collector's Event" dinner hosted by Feldmar Watch Company and Maurice Lacroix and what a night!  Definitely one of the most fun and informative watch-related nights I've ever had.

First of all, special thanks to Scott Meller and his Feldmar team for having us at his recently renovated beautiful store on Pico in Los Angeles.  His staff was very friendly and knowledgeable and the recently renovated store is just amazing.  If you have not been there recently, I definitely recommend it.  The variety of brands and models available is top-notch.

Check out the new displays!  And the best part, we had dinner right in the middle of their show floor surrounded by watches.  Only a true WIS can appreciate that feeling.

The night started with some scotch whiskey tasting by The Glenlivet.  We were able to taste 12, 15, 21, and even 25 year old scotch!  The presenter also gave us a nice history lesson on the origin of the brand and a quick scotch whiskey 101.  Admittedly not a scotch whiskey connoisseur, I must say that I still very well enjoyed this portion of the night as it was very informative and fun.

Perfect time for a wrist shot.

Then it was time to get dinner started.

Let's not forget the wrist shot.

Salad with a side of Glashutte Original and Cartier..

For the main course I opted for the Sea Bass.

During dinner, we had the honor to hear Harmut Kraft (President of DKSH Luxury and Lifestyle North America, who owns Maurice Lacroix) share with us his personal life story on how he became a watch collector himself and how he became President of DKSH NA.  I tip my hat to Mr. H (how he likes to call himself).  It was my first time meeting him and immediately I was impressed by his natural charisma and friendliness.  Not only did he make everyone feel right at home, but he also entertained us with his witty comments and great sense of humor.  Like he kept reminding us, that night was not a Maurice Lacroix event or an event to pressure people to buy watches, it was simply a watch event for watch collectors in Los Angeles to enjoy beautiful watches in great company.  It certainly felt like so and I applaud both Maurice Lacroix and Feldmar for the amazing experience they were able to create last night by not making us feel pressured.  An interesting fact about ML that I was not aware of is that they are now a completely vertically integrated company and their case manufacturing facility also makes cases for AP, Panerai, etc.  Apparently ML only uses about 20% of their case manufacturing capacity.

During dinner, several Maurice Lacroix watches were passed around for everyone to enjoy pressure-free.  Being able to play with these watches firsthand and taking your sweet time to appreciate every detail was truly priceless.

The Squelette Chrono.  

The backside is just a treat to look at.

How about the new Squelette?  An interesting fact about this watch is that the rear crystal has a mild tint to help hide the ugly arm hair.  The best part?  It actually works!

Both versions.

Three different Squelettes all on my arm!

And then there was the Pontos line, the affordable chronographs and diver.  My favorite chrono is probably the red or the orange.  Really liked the Diver too... mmmmm... cannot decide which one I like best!

Pontos S... in orange and blue.

Red Pontos S with a quick date set.

Something a bit dressier but with an edge, the Square Wheel.

The Maurice Lacroix family shot.

And like I said earlier, this was not a ML night, it was a Collectors Night so Feldmar also brought out these other beauties for us to enjoy.

Swatch Sistem51.

Arnold & Son Moonphase in rose gold.

Stainless steel and rose gold.

And a few photos of some of the watches from the attendees.  A pretty diverse group, we had Rolex, Cartier, Maurice Lacroix, Audemars Piguet, Glashutte Original, Omega, A. Lange & Sohne, IWC, Breitling, Martin Braun, and JLC.

The partial group shot.

And as if all of that was not enough, I left with a huge smile on my face and a great goody bag!!!

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Instagram @lifeofawis

Omega Apollo 11 50th Anniversary visits Malibu. The Hulk at the Avengers Headquarters. Color coordinated 💙🤍💙🤍 Slowly started to eat out again… not sure that I really missed dining at a restaurant that much 🤔. Anyone else feel the same? They don’t make them like they used to. There is something special about white dial PAMs 😍. Kabobs 🍢 and watches⌚️.
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So excited for #rainbowdreams tonight! #tokidokibrand #tokidokixjujube #sanrio #jujubebags #jujubeintl Happy Saturday! The new "hello friends" @jujube_intl print is coming 8-15! Can't wait! Hello Rosy Posy! 🌷🌸🌺 It was a beautiful day at the beach. Perfect weather.
Perfect Saturday. #friyay at the happiest place on earth. Thank you @jujube_intl for the inner zip pocket. I passed bag check with flying colors. Totally didn't expect it too, cuz who checks bags at the movies still? 🍫🍫🍫 ps. Buncha crunch + popcorn is the best combo. #yourewelcome I was all set for the movies with my #tokiperky light and popcorn shirt. 🍿 @babyofawis opening her eggs last Easter. Happy Easter to all that celebrate!  The #ittybittybe is perfect to hide a couple eggs for the little one. 🙊 Korean AYCE. 😝 Happy Saturday! At the dentist office. 😩 The new spring cups from #Starbucks make me want to switch my bag to something a little lighter. A little unikiki 2.0 perhaps? 🤔 Bon voyage, @toysofawis 😘. Happy Friday, everyone! We are excited for the Beauty and the Beast movie! @babyofawis wanted to hang her belle on my #fairytella bag. #tokidokixjujube #jujubeintl #bff 😥 #mondate Taco o'clock. 🌮 Taco dirty to me. 😏 Happy Friday! 🌮🌮🌮

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Life of a WIS

To share my passion for watches, personal opinions, and watch adventures with the rest of the watch community.  Think of it as my take on horology... but in an ad-free and non-commercial environment.  Free of brand influence and swayed editorials. 

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